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The artist gives his £25k prize Mercury Prize to independent music venues

The artist receiving the award in the North East
Sam Fender received the Mercury Prize recently in his hometown

The star has given the full amount of his twenty-five thousand pound honor prize money to the MVT, which functions to preserve the Britain's grassroots music venues.

The star was presented with the cheque on mid-October as his latest record People Watching was named the outstanding release of the last 12 months.

The musician has chosen to hand the money over to the trust, in appreciation of the essential function small stages had in his initial steps.

"I personally couldn't be pursuing my current career if it weren't for all the shows I performed around the North East, and further afield, when I was starting out," said Sam Fender. "These locations are legendary, but they are in difficulty."

Since the start of 2023, at least 150 of these venues have ceased operations – about 16% of the whole industry in the UK.

Recently, well-known musicians like Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its attempts to support the industry, by adding a small levy to their ticket prices, which supports smaller concert halls.

Sam Fender also joined in, generating in excess of £100,000 on his recent tour to support numerous small stages across England, Scotland, and Wales.

The donation helped locations that were facing imminent closure due to challenges stemming from flooding, blazes and personal losses, as well as regulatory hurdles, court cases and sound issues.

Other venues were granted financial assistance in improving infrastructure and technical equipment that positively impacted musicians and concertgoers.

"The concept that revenue from concerts in big venues supports the local stages, where it kicks off for performers like me, is just logical," Fender has said.

The band Pulp in concert
Pulp are among the artists who donated their award prize money to charity

The musician is far from the only musician to donate his honor winnings to worthy causes.

Back when the band earned the prize in the mid-90s for their record their work, lead singer the singer announced that the group would contribute their cash to the charity the charity.

During 2002, artist the artist split her award between multiple organizations, such as the NSPCC and a charity for Sickle Cell.

"Additionally, I donated a £1,000 to the center, to their gymnastics program, because I practiced gymnastics when I was younger and they lacked updated gear," the artist explained to a publication.

Two years ago, Ezra Collective donated their funds to the community center that supported their act, alongside other grassroots music organisations.

Additionally winners that year the group gave their award to a MS organization after a acquaintance was identified with the illness.

"The victory was ample," stated singer Heather Small. "The prize was the cherry on top but we didn't need the bonus, because we had the cake. So our success touched the lives of others."

In the past week, the trust shared it had rescued a couple of small stages in south-east England, by transferring them to local control.

The Joiners in the city and The Croft in the city were purchased under the community ownership scheme, which is funded by a national body and music fans who buy "ownership units" in the venues.

Written by

Pamela Hunter

A seasoned journalist with over a decade of experience covering UK current affairs and investigative reporting.

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